A logo is the visual summation of the values your company embodies. It should be consistent with your mission statement and paint a vivid picture of your brand and company identity. A logo makes your business more memorable, especially if your business name is long or difficult to remember. Your logo reiterates the quality of work your company has done for an existing customer which will make them want to use your services again. Your customers would prefer to use you if you’ve given a strong positive impression rather than going out on a limb or take a risk with a different business.
A logo shows your customers that you care about your business and in turn shows your customers that you’ll likely care about their satisfaction and have a genuine interest in them. It is important that you have your consumers trust and confidence if you plan to keep them. Logos are important because they keep your brand consistent. Logos are produced on marketing materials, business cards, Facebook and Twitter profiles, and other places where consumers will see it and learn to identify it with your company.