From the perspective of your consumer the websites that show up higher on the first page are the major players in that field. Your Search Engine Visibility is one of the most important factors in building your brand recognition online. So how do you build up your Search Engine Visibility? There are hundreds of online directories and search engines where your website can attract visitors. It’s not enough now a days just to have a great website and Search Engine Optimization, but it’s equally as important to use your website to bridge the gaps between the search engines and directories.