What Is Search Engine Visibility?
From the perspective of your consumer the websites that show up higher on the first page are the major players in that field. Your Search Engine Visibility is one of the most important factors in building your brand recognition online. So how do you build up your Search Engine Visibility?
There are hundreds of online directories and search engines where your website can attract visitors. It’s not enough now a days just to have a great website and Search Engine Optimization, but it’s equally as important to use your website to bridge the gaps between the search engines and directories. Each online business directory has a page rank. Many of them have very high page ranks. When you add a link from one of these high traffic and high page rank sites you actually increase your own website page rank.
Adding these links improves your page rank and it creates a way to drive free traffic to your website. In some Google searches your website may appear. In other searches your link on the business directory may show up. Sometimes both may show up. This is how you increase your search engine visibility very quickly.
Other services that can drive traffic to your website are Search Engine Optimization and Search Engine Marketing. Search engine optimization is the process where during your web design we can add keywords and meta descriptions to each webpage. We can organize the content in such a way that it will help your website rank higher for the keywords. Search Engine Optimization (SEO) takes time to get results because of the competition for the keywords.
Search Engine Marketing (SEM) is the process of creating advertising messages that show up on Google or other search engines. These ads appear in different areas but are still found on the first page of the search results. The difference is that with SEM you pay per click and with SEO you do not pay for each click. Any good Web Design Agency should offer search engine visibility to help their clients generate local leads.
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