How do I read my Google Analytics Report?

Solution The following terms will help you read your Google Analytics Report:

Visits: The number of visits to your site during a given time period.

Pageviews: The number of pages these visitors viewed.

Pages/Visit: The average visit in terms of page views.

Bounce Rate: The percentage of people who only visited one page on your site before they “bounced” somewhere else. (This can often seem deceptively high, but many people will get to your site and realize that it wasn’t what they were looking for, or you may have a popular image indexed by Google’s Image Search that generates a lot of “drive-by” traffic and skews your numbers. Alternatively, it may represent that your site is difficult to navigate or understand for new visitors.)

Avg. Time on Site: The average amount of time a visitor spends at your site.

% of New Visits: The percentage of new visitors to your site as compared to all visitors. Some businesses might want lots of new traffic, while others might want generate repeat visits, driving down this percentage.

Traffic Sources Overview: Where did your visitors come from? Search engines, other Web sites or did they type your URL into their address bar? This report breaks it down and tells you your best traffic sources. It may also show you where you need to put more energy into developing more traffic.

Referring Sites (under Traffic Sources): These are the sites visitors were at before they arrived at your site, not including search engines.

Keywords: What words did visitors use at Google and the other search engines to find your site? This report will tell you, and give you detailed info on how valuable each keyword is in terms of how long visitors spend at your site, how many pages they view, and even whether they “convert” by filling out a contact form, signing up for an email newsletter or buying something from your store.

Top Content: What pages get the most traffic on your site? This report breaks it down for you so you can better see how people are using your site.

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Article details

Article ID:	28
Category:	Knowledgebase
Date added:	8-Oct-2011 5:59pm
Views:	1548

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