Aged MCA Leads – Is Cold Calling Dead?

Are you a lender or loan broker that’s struggling to find great Aged MCA Leads? Have you tried to generate your own Aged Merchant Cash Advance Leads for your sales people with minimal? How many times have you purchased MCA Leads from a vendor that didn’t even care if you got results? Finally, what percentage of these leads actually closed?
Aged MCA Leads are easy to find but which leads will work for you and which leads are a waste of money? There are UCC leads, trigger leads, equipment finance leads, factoring leads, line of credit leads, and that’s just scratching the surface. So how do you find the right Aged MCA Leads and what makes these leads work?
Schedule A Call With A Lead Professional Where We Answer All Your Questions!
In this article we will discuss the different types of leads that you have available to you. Additionally, we will talk about Synergy leads and why they’re so different compared to other lead companies in this industry. By the end we think you’ll be a client!
Typically, sales people cold call. However, people in the finance world hate to cold call. We understand why they hate calling on cold Aged MCA Leads. Cold calling began to die when Internet Marketing started in 1994. For instance, our internet marketing approach allows people to find you and your services. Conversely, cold calling is searching for people who may be interested in your services and either closing them, booking an Merchant Cash Advance Appointments or transferring them to a closer. Consequently, Aged Merchant Cash Advance Leads generated using internet marketing are more engaged and more interested in what you have.
Business Owners Didn’t Want To Evolve
This was a challenge for many business owners. They were not familiar with internet marketing strategies yet. We get it, things change and it’s easy to ignore these changes and just continue with what you’re already used to. Especially if your business is doing fine. Why would you want to change anything? Furthermore, cold calling was the only thing they’ve known and had success with.
Therefore, many business owners struggled to get online. They fought using internet marketing and adapting to new strategies. In conclusion, these businesses continue cold calling today and they missed out on a huge opportunity to expand their sales and profits while streamlining their business.
Can Businesses Still Cold Call?
To clarify, we’re not saying cold calling is completely dead. It’s just a lot harder to be successful. In the past you needed a lead sheet and a phone to get sales. If you were successful it was due to your effort. Similarly, if you failed it was due to your effort. It was easy to manage people under these conditions. You’d recruit, train, develop and try your best to keep the employees that worked hard and showed effort. Conversely, you’d let go of employees that became lazy and stopped giving you the same effort. You could easily track this based on the number of leads per day, week or month.
But now, it’s important to have a comprehensive strategy. This should include cold calling but not be the only method for lead generation. Top closers will expect that you have inbound calls, email leads, web form leads, etc.
In today’s business climate, there are websites, search engines and cell phones. You can advertise on apps, banners, and email blasts. Most importantly, these new strategies get customers to find you when they’re looking for you. These types of leads are typically generated from an online form on a website – this is called an Internet Lead. Moreover, if you can figure out how to drive more and more traffic to a decent website you can generate a ton of leads very quickly… Technology has changed everything!

Is Internet Marketing Better For Lead Generation?
With internet marketing you can reach people who are looking for you today! Therefore, your sales people can stop pushing their products on people that don’t want them. Hence, efficiency goes up as well as employee morale. Can you imagine that? Having happier and more productive sales agents is a major goal for all business owners and obviously this can make running your business far more enjoyable.
This strategy increases efficiency everywhere you look. Sales people are more productive. They’ll come in earlier and stay later because they can actually make a good living using the tools that you put in place for them. Clients are more engaged and they ask buying questions, and say yes more often. Your people will be easier to manage and everyone lives happily ever after.
However, not everyone can be a “marketing genius.” All business owners don’t have a “marketing guy.” This is why so many brokers and lenders are partnering with Synergy. Let us do what we do best while you close more loans or cash advances!
It took business owners some time to figure this out. Some learned how to become a marketer while others decided to hire a professional. We understand that it’s hard to make changes to your sales process. It’s hard to change how you do business. However, now is the time. In fact, it might already be too late! Now is the time to learn about internet marketing and How To Generate Aged Merchant Cash Advance Leads.
Aged MCA Leads – The Synergy Way
Synergy has the best Aged MCA Leads in the industry I’ll bet you’re thinking “yeah, that’s what they all say…” But let me explain something that should make a ton of sense. We have 200 plus agents on the phones all day long and their job is to prequalify merchants and when possible send our clients a Merchant Cash Live Transfer Lead. It would only make sense for us to give them access to the best leads so that they can produce more live transfers per hour worked, right?
I can tell you that when we first got into the industry we tried every possible lead option available to us… we tried business to business data, we tried aged live transfers, we tried UCC leads and trigger leads. First, we’d try one lead provider and then we’d try a second, and a third. After 6 months we’d exhausted all available lead providers in the space and we were still searching for something better.
But each source had issues, either TCPA professionals, defaults, over leveraged, low contact rate, bad emails, or something else. We finally figured it out! If we wanted to have good leads we were going to have to control them from the beginning of the lead generation process.
Our MCA leads are completely generated in house Leads. In other words, we’ve done all the homework for you. We’ve spent the money and have done the testing so that you don’t have to start where we did. Below we will discuss what makes us different compared to our competition in more detail.

Aged MCA Leads – The Internet
How do we generate Aged MCA Leads? In short, we do our own marketing. We’re experts in marketing! It’s our job to be in the know. Therefore, it’s our job to understand how Google’s algorithm works and how to use it to our advantage. It’s our job to understand H1 tags, keyword density, reading ease scores, and other technical SEO features. We have a team that builds our email content. Synergy hired a programmer to develop an email marketing platform so it saves money and keeps our cost down.
This is not something other lead companies want to do. They’d prefer to buy Aged MCA Leads and resell these Loan Leads over and over again. It’s really easy to do and it keeps their cost down. However, these leads are sold too many times so their results are shaky at best. Afterall, if you’re not closing deals does it really matter how cheap the leads were?

Does Your Lead Company Do Their Own Internet Marketing?
When you’re looking for aged MCA lead companies you need to ask about their internet marketing experience. In other words, if they don’t do internet marketing they must be reselling another company’s leads. They just change a few column headers and mark them up for a big profit! In addition, how do you know you have any exclusivity at all? If they buy leads from someone else… Who did that someone else sell these leads to? You really don’t know… but you can assume it’s happening all the time.
As a compliment to internet marketing, Synergy runs email campaigns. These email campaigns are sent from dozens of unique email addresses using different domains and rotation IP addresses. Most importantly, the emails are industry specific. We know which industries need money right now. Similarly, we know which one’s can get approved. Synergy targets the right companies so you can close more MCA deals.
Aged MCA Leads – Google Adwords
We’re masters in Google Adwords! Synergy has been managing Adwords campaigns for more than 20 years. Google Adwords allows you to select your keywords and your target market. Next, you can build your own advertising messages that attract borrowers that turn into Aged MCA Leads. In general, these messages appear in the form of ads on the first page of Google. Many people try Google Adwords and fail.
They don’t understand the technical details such as:
- Keyword research
- Writing compelling ads
- Click through rate
- Quality score
- Destination URLs
- Call extensions
- Conversion tracking
- Max bidding
Google makes it easy for anyone to create an account. Of course, Google wants everyone to sign up and spend money. However, to master Google Adwords it has to be a large part of your everyday life. If you know what you’re doing you can excel and you can make a lot of money. Overall, Google Adwords is the most targeted marketing program ever invented!

Aged MCA Leads – SEO
We also build websites to drive organic traffic. SEO is known as search engine optimization. SEO allows customers to find your website on search engines. You choose your keywords and your target market.
Other technical factors for SEO include:
- Relevant content
- Internal link structure
- External links
- Backlinks
- On-Page SEO & Off-Page SEO
- Image SEO
- Page rank
- Site authority
Therefore, the higher your SEO rank the higher your website appears in search results. The difference between SEO and Google Adwords is very simple. Google Adwords is pay per click advertising. SEO is organic traffic where you do not pay Google.
This program takes some time to get traction. But it’s worth it! Search engine optimization is the best marketing program because it can drive traffic to your site without paying for clicks. This organic traffic can get you lots of new clients and it’s extremely consistent.
What Does Synergy Charge & What Do I Get?
- No Minimum Order
- Discount Pricing Available on Bulk Orders
- Aged MCA Leads – $0.01 – $0.05
- Aged MCA Leads Include
- Company Name
- Contact Name
- Phone Number
- Email Address
Why Synergy For MCA Leads?
How To Choose A Good Aged MCA Lead Vendor?
So when you’re looking for Aged Leads you should do a little research about the company. How long have they been in business? Do they have a lot of clients? Is the company US based? Can you reach them if you need assistance? How does the company handle bad leads or returns? Does the company specialize in MCA Leads or do they do other types of leads? How is their customer service? Do they have a minimum order?
So what makes a good Aged MCA Lead vender? Is it the price per lead? Is it the data fields that come with the leads? Or is it more important to get a good success ratio? Most of our clients buy Merchant Cash Advance Leads from the lead vendors after considering the following:
Lead Source Considerations
- Trust – Do you trust your lead provider?
- How long have they been in business?
- Do they have good reviews?
- Where are they located?
- Do they offer returns or replacement leads?
- Do they specialize in MCA Leads?
- Low or No Minimum Orders – Don’t fall for a large order of bad leads
- Customer Service – What happens if you get a bad lead & can you call them?
- Campaign Success – Are you talking with good prospects? Are you getting submissions? Are you closing deals?
Therefore, it might be difficult to figure out which lead company to use before you test them out. As a general rule – Exclusive Merchant Cash Advance Leads will be better than non exclusive leads. The lead type can make a big difference as well… for instance many of our clients have found that Live Transfer Leads typically have higher success ratios and close rates than aged leads. After reading through our website you should be a professional at identifying good MCA lead sources and know what to look for in a quality lead.
Why Consider Using Synergy As Your Aged MCA Lead Source?
Experience & Industry Knowledge
Synergy Direct Solution started as an internet marketing company in 2010 and is located in San Diego, California. We partnered with Google, Yahoo, Bing, and Godaddy to offer clients internet marketing solutions for an affordable price. We expanded year after year and currently manage thousands of Internet Marketing Campaigns for local businesses such as chiropractors, carpet cleaners, roofers, HVAC companies, swimming pool builders, and more. In 2013 Synergy began a lead generation branch of the company that specifically worked on solutions for MCA brokers and lenders. Synergy did this because the industry was booming, the competition for online exposure was too great and thus too expensive for 99% of brokers, and there was little to no competition in the lead space. Since then, Synergy can now say that their lead generation arm of the business has far surpassed its internet marketing branch.
One Stop Solution For MCA Leads & Marketing
Not only can Synergy build you an amazing website, or build you a branded Social Media Page, but we can literally handle everything you need for prospecting, marketing, lead generation, qualifying, and inbound calls. We offer aged leads, dialer solutions, virtual agents, real time leads, live transfers, and custom solutions for larger businesses.
#1 Rated Customer Service
Our customer service is #1 in the industry. If you have an issue that needs resolved you can email, text, call, submit a ticket, or even book a time with our calendar feature on our website. Communication is important for us here at Synergy! But don’t take our word for it – just check out our reviews on any major review site. More than 80% of our clients have been with us for more than 12 months, we have established relationships with most of the super brokers shops and get referrals from the largest lenders in the industry. Synergy does not believe in minimum orders. If you want to buy 50 aged leads, or 1 Live Transfer – we want your business and will work just as hard to keep you as if you bought 500 Live Transfers. Ready to get started with an order?
Aged MCA Leads
A Deep Dive Into Aged MCA Leads
Many businesses use Sales Genie, Hoovers, or Info USA. These are databases of all US businesses.This type of data works well for businesses that sell something that 100% of companies want or need. For example, as an internet marketing company we use this type of data for cold calling certain vertical markets. Maybe it’s locksmiths, carpet cleaners, dentists, etc. Our strategy is that we can offer any locksmith something that they need…. in other words – every locksmith in America is a potential client. We can sell them a website or a social media package or we can sell them search engine optimization or search engine marketing. So long as they want more customers they can use our services… which should be almost every single locksmith in the United States, right?
Alternatively, do all locksmiths in America want a loan or a cash advance? Is it safe to say that many of them will not want to hear anything about borrowing money? What about larger companies that already have established banking relationships? Do they need money? So if you start your marketing campaign with every locksmith in the country – how will it go? How many calls will you have to make to generate a single lead? Or how many direct mailers will you need to send to get a reply? How many emails will you need to deliver to get a response? In other words, what is your cost per Merchant Cash Lead?
Analyzing The Cost Per MCA Lead
Let’s do some math real quick. If it costs $15 per hour for your telemarketing agent to call through your Aged MCA Leads and they work 40 hours per week – you’re paying $600 per week in wages. If this rep can make 50 calls per hour… they can make 2,000 calls per week. Assuming you’re paying 5 cents per aged lead you will need to spend $100 per week on the data. So you’re at $700 per week per rep not including any telephones, computers, or any other costs. If your rep can generate 1 lead every 4 hours while they’re cold calling through the data then your cost per lead is $70. They’ll find 10 leads every 40 hours they work.
What if your cold data is exchanged with warm MCA leads? Is it safe to say that your agent might have to make fewer calls to get a lead? How much better would it be? Could they get 1 lead every 2 hours or even 1 lead per hour? If you do the same math on 1 lead per hour your cost per lead would be $17.50. Of course it would be a lot easier to make a profit if your cost per lead was $17.50, right? Obviously, the better the lead the better they’ll perform.
Aged MCA Leads & Expressed Interest
It’s no surprise that we all like deals, we like discounts and specials and coupons. Business to Business data is cheaper but is it better for you or your sales people? It might seem like it’s good for you because it won’t cost as much up front… However, leads like this typically have lower interest in a MCA. These people have not requested information about your services. So you might as well be throwing darts blindfolded.
Surprisingly, this is how many loan brokers try to get deals. We have to warn you about Free Merchant Cash Advance Leads. Free leads are oversold and often they are not really interested in the first place. Prospecting like this is extremely difficult and time consuming. Companies that use this strategy typically have a very high turnover rate with their employees. It must feel like rolling a boulder uphill all day long.
Conversely, our Aged Leads are previously interested. Therefore, our clients have higher success ratios with our Aged Merchant Cash Advance Leads. In other words, business to business leads might work for internet marketing or other services that most businesses need. However, for the best MCA Loan Leads you should look for prospects that have already expressed some interest in business funding. This is especially true if you are closing high risk deals because fewer people will be desperate enough to take a higher risk deal with higher interest rates or factor rates.
What Ways Can You Use Aged MCA Leads?
- Cold Calling
- Email Marketing
- SMS Messages – Be Careful of TCPA
- Ringless Voicemail – Be Careful of TCPA
- Search Engine Marketing – Upload Lists For Optimization
- Social Media Advertising – Look-A-Like Audiences
- Direct Mail
- Paid Ads on Other Websites
- A.I Campaigns

Ineffective MCA Leads
B2B Database Leads Should Be Avoided
There are some very simple reasons why business to business data doesn’t work well for the MCA industry. Firstly, the leads are cold. In other words, they have not expressed interest in a loan. Therefore, you’ll spend a lot of energy convincing them that they need the money. This is not an ideal scenario.
Secondly, your key performance indicators will suffer. What are key performance indicators (KPIs)? KPIs are your open rate, close rate, and success ratios. For instance, an indicator might be the number of calls your agents make in order to get an interested lead. Let’s imagine your agent needs to make 80 calls using business to business leads from Sales Genie. This means that every 80 calls should, on average, generate a lead. Likewise, let’s say the same agent needs to make 40 calls to find an interested prospect using our Aged MCA Leads. This means the job is easier for your agent. In summary, your agent could be twice as productive by dialing on better leads.
Thirdly, your commissions will suffer. The issue is a lack of interest. Some prospects might listen to you but most won’t. The ones that do want funding might be over qualified. For instance, you might spend a lot of time closing an over qualified business owner and at the end of your pitch they go to their bank. Conversely, you might get a bunch of really desperate prospects that cannot get approved anywhere. If you’re lucky you’ll find a few Aged Business Loan Leads that might be decent but it won’t be worth all the effort at the end of the day.
Why Do Some Businesses Use B2B Data?
The feature that drives people to this type of business to business data is the ability to filter leads. For instance, you can filter by revenue, industry and SIC code. Some clients filter by credit scores or number of employees. Others want specific locations because they think they will have more success if they do business locally. This is backwards – the only thing that is important is that you want people who want your services! That is literally the only thing that should matter – right?
In Conclusion, you can use business to business leads but you must have a very specific plan for using these leads. Moreover, you’ll need to adopt multiple advertising strategies to get it to be profitable. Even after all that – you might have a low close rate and a lot of wasted time dealing with leads that have no interest or are not qualified. Above all, the better the Aged MCA Leads the more deals you will close and the happier your people will be.
Positive Correlation – Better leads = higher close rates = higher employee retention
Does Synergy Offer Declines or Lender Submissions?
False Advertising & MCA Leads
You may have seen some Aged MCA Lead companies selling things that sound too good to be true. For example, maybe they’re offering aged submissions, previously approved leads, top lender declines, first position leads or recently funded deals. This is the problem with this industry! Some lead vendors have no shame and will lie to get your money. Businesses like this do not get a lot of repeat orders. Subsequently, they likely have a large minimum order because they do not expect you to come back. These leads are terrible, not even as good as our lowest level lead. But you know they charge you a premium because they call it something special. In reality, it’s false advertising.
MCA Package Leads
Some companies even sell aged MCA lead packages… where the lead comes with an application and /or Merchant Cash Advance Leads With Bank Statements. You have to agree that this sounds too good to be true right? You have to ask yourself, why would a company sell an application and bank statements for a merchant looking for funding – especially when you consider that the deal could be worth thousands of dollars in commission if they funded the deal themselves… Why would they do that?
Be careful of these Merchant Cash Advance Leads With Applications – we understand that merchants have had their identity stolen due to the misuse of their personal information found on these applications. For example, if a merchant applied 3 months ago with a funding company they only authorized one company to pull and review their credit for funding purposes… however when an overseas lead company gets their hands on it they have a security blanket because the USA can’t come after them. They resell it over and over again to other brokers and then the broker gets investigated.
Synergy takes our business very seriously and as a leader in the industry we can PERSONALLY ATTEST that these leads are not real. Furthermore, they’re expensive which makes it sting just a little bit more. We won’t name any company names here but we can tell you that most of their clients come to us after getting burned.
MCA Leads That Work Best
Aged MCA Leads – Get Better Results With Better Leads
Synergy has been selling Aged Merchant Cash Advance Leads since 2013. We understand the ins and outs of effective internet marketing. Additionally, we understand the mind of the business owner that’s looking for funding. Therefore, with our Aged MCA Leads the business owners have actually shown interest. How do we do that? Synergy uses click funnels, multiple websites, social media, email marketing, google analytics, A:B testing, we have 5 call centers and over 200 agents making calls to business owners that are seeking capital. In short, this is what we do!
MCA Appointment Leads
If you like call back leads then you will love our Merchant Cash Advance Appointment Leads. We pre qualify the lead over the phone and get all the information about each lead… then you get the lead the next business day. The leads are verified to ensure each meets the minimum criteria of a 500 FICO, 12 months in business, $15k monthly revenue, business bank account, no previous defaults, no current bankruptcies, owner confirmed, and we make sure they need funding within the next 30 days.
MCA Real Time Leads
How would you like to get your leads emailed to you in real time? Let me explain… So what if our call center is talking to a merchant in real time – going though all the qualifying criteria and questions – and then we send you the lead details in an email literally in real time… This type of lead is perfect for our clients that would prefer a call back lead to a live transfer.
MCA Live Transfer Leads
These are the best leads that Synergy offers because you get a 100% contact rate. Not only do we pre qualify the lead over the phone, not only is the client expecting to talk to a lender or broker, but we transfer the call in real time. Most clients see a 50% application completed rate on the first call with our Merchant Cash Advance Live Transfers! If you want results fast there is no other lead to consider… you will be impressed.
We Find Businesses Looking For Funding!
We generate the highest quality Aged MCA Leads. Uniquely, Synergy has a complete strategy for generating these types of MCA Leads. We use many different types of marketing to get website traffic, we use custom lead generation tools to gather information and appending services to get more or missing details, we have a massive team to double verify the information, and we safely control our data so that it’s not over sold.
Websites Generate MCA Leads
Firstly, Synergy owns dozens of websites that we use to drive traffic. Each website has a different domain name, email addresses sending out time based workflow emails using salesforce, and follow up teams. Think of each website as an individual company that prospects and gathers the appropriate information about each lead.
Search Engines Generate Web Traffic For MCA Leads
Secondly, Synergy has been managing Search Engine Marketing. Search Engines and search engine optimization campaigns since 2010. These programs get website visitors. People type in keywords such as “business funding” and they see an advertisement or link. Once they click the link they land on one of our websites. In other words, we know how to build custom websites. We know how to get those websites on the search engine results and convert web traffic to actual leads.
Social Media Establishes Trust
Thirdly, we manage social media campaigns for ourselves as well as our client’s. By utilizing these social media campaigns we drive even more traffic to our lead generation websites. These social media profiles assist in building and establishing credibility as well as helping us to pre-qualify each prospect. Why is this important to you? This is important to you because we do our own promotions and advertising. We don’t buy Aged MCA Leads from other sources and resell them… like most of the lead companies in this industry.
Lastly, we do things extremely efficiently! Which means we generate leads for less money and then we pass those savings onto you when you buy our leads. This might be why we‘ve been partnered with Debanked for years!
What’s The Catch?
Could your Aged MCA Leads be better? Despite your efforts, has it been difficult to make a profit in the MCA industry? Are you tired of getting declines for defaults, low revenue, low FICO, wrong industries, or prohibited states? Why keep beating your head against the wall?
Instead, wouldn’t you prefer to work with a company that knows your industry, understands internet marketing, has the experience and knowledge to prevent most of this from happening? With this in mind, our Aged MCA Leads are between one and five cents each.
Additionally, at Synergy we have no minimum orders! So, what do you have to lose? There’s no catch!
MCA Leads Are Qualified Over The Phone
We own and manage dozens of online properties (websites for business lending). These websites are designed to generate Aged MCA Leads. We get new leads every single day. Many of these leads may be converted to MCA Live Transfers or Appointment Leads. These leads are referred to as Real Time Leads.
Here at Synergy we’re masters at Google Adwords and have been running campaigns for more than 20 years. We also do extensive SEO on our websites to drive organic traffic. This includes technical SEO, on page SEO, off page SEO, and backlinks. Potential borrowers go to our websites and fill out contact forms. These contact forms help us find borrowers that are requesting a call back. Our agents call back and qualify the borrowers. These MCA Leads can be sent as an appointment or a live transfer. Later these leads can be sent as Aged Merchant Cash Advance Leads.
How Can You Generate Your Own Aged MCA Leads?
Search Engine Optimization (SEO)
- Build A Website
- Link To Thousands of Free Directories
- Blog to Create More Backlinks
- Mobile Plugin & Optimize For Mobile Users
- Write Lots of Unique Content
- Build Graphics & Add Alt Image Metadata
- Wait 6-12 Months To See Results
Search Engine Marketing (SEM)
- Build A Website With Unique Content
- Create A Google Adwords Account
- Write Compelling Ads
- Create Custom Extensions
- Add Click To Call Extension
- Setup Google Tags
- Setup Google Search Console
- Create A Re Marketing Campaign
- Decide on A Bidding Strategy
- Setup Conversion Tracking
- $3,000+ Monthly Budget For MCA Leads
Disclaimer: Aged MCA Leads are not guaranteed to convert. Every company has their own agents who have different sales skills. Each company has their own follow up systems that may yield different results. Companies have their own lenders where they can obtain approvals. Synergy Direct Solution LLC can in no way guarantee conversions or sales.
Want more info? Call us at 866-428-0172.
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