MCA Leads
Are you a lender or loan broker using MCA leads? Have you tried to generate your own MCA Leads for your sales people? How many times have you purchased MCA Leads from a vender that didn’t even care if you got results? More importantly, what percentage of these leads closed?
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Finding the right merchant cash Leads can be a daunting task. Therefore, you can spend a lot of time and money trying to find the correct lead provider. In fact, some of these lead companies will trick you with a minimum order. Once they get your money you can’t do anything about it. In any event, why would they require a minimum order? By and large, if your MCA Leads are good your clients will come back. They’ll need you more than you could ever imagine! Conversely, if your leads are bad your clients will go elsewhere.
In other words, bad leads can set you back. Therefore, using bad lead companies can kill your business before it even gets a chance at life. In this article we will show you how to become a successful broker or sales person in the MCA business.
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MCA Leads & Marketing
Synergy Direct Solution LLC was established in 2010 as a marketing agency. Our core products include website design, search engine optimization, search engine marketing, and social media marketing. Additionally, our experience with click funnels, Google Analytics, email marketing, and search engine visibility allows us to be the best MCA lead provider in the industry! Synergy has thousands of clients covering all 50 states. Additionally,we’re partners with Google, Yahoo, and Godaddy and Synergy has an A+ rating with the BBB. Consequently, we are a company that you can trust to put your success first!
In summary, we know marketing inside and out. We’ve been doing it for a very long time and we use a combination of products that work together to produce amazing leads. Although we had great success servicing our internet marketing clients, we’d heard about how hot the Merchant Cash Advance profession was getting and we wanted to get involved.
Would You Like To Speak To A Human Being About Leads?
It appears that many of our competitors are attempting to move their entire businesses off the phones. They’d prefer to have people order leads directly from their website and never have to get on a cal to answer detailed questions or address human concerns. Here at Synergy Direct Solution we believe it is important to speak to each client. We want to know more about your specific business so that we can adequately prescribe the best possible solution for you. After all, Synergy offers many different marketing programs as well as lead types.
MCA Leads – An Industry Overview
After discovering a high demand for quality leads we decided to design products for lenders and brokers. In 2013 we began using our extensive marketing knowledge to create MCA lead campaigns. Similarly, our experience in marketing allowed us to generate MCA leads at a very low price. Soon we were producing MCA live transfers. With more than 80% of our clients repeating their orders! Thus, we began to scale our production model. Since then, we’ve quickly become a leader in the MCA Lead market.
Our mission is simple, we want to be the most trusted provider of MCA Leads in the field and to continue to evolve our product to maintain this benchmark. We continuously get feedback from our clients to find ways to improve. At Synergy we believe if you stop learning then you stop leading!
MCA Leads Verification
Our MCA leads are double verified. Many people ask what does double verified mean? At Synergy we define “double verified” as an MCA lead that was qualified over the phone. For instance, an internet MCA lead is not double verified. An internet MCA lead is a prospect that completes a short web form requesting more information. Only when an internet MCA lead is called back does it become a double verified lead.
Does this mean that all MCA leads complete an online form? No, not exactly. Synergy does much more than drive traffic to web forms. For example, our MCA lead campaigns include email marketing, SEO, SEM, and social media marketing. We even use more traditional methods such as direct mailers, banners, brochures and TV.
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Consequently, we have a large number of MCA leads that are in the pipeline. Some business owners are getting more information and aren’t ready yet. Similarly, other business owners don’t meet the minimum qualifications yet. We also get MCA leads that call into our call center. In fact, about 30% of our leads begin with an inbound call from other marketing we’ve converted on.
Therefore, we have many different marketing techniques that we utilize to get quality merchant cash advance leads. Once we have an interested borrower our agent confirms the minimum qualifications.
How Are Agents Verifying These MCA Leads?
- Salutations
- Establish funding needs
- Dig deeper into why they need funding
- Pre-qualifying questions
- Obtain several contact numbers
- Confirm the email address
- Learn about existing loans and balances
- Ask about the loanee’s credit score
- Ask if their client’s pay using a credit card
- Build rapport
- Disclose a lender or broker will be calling
- Best time is to reach the business owner
- Recap the entire call in a summary
Quality Team & Quality MCA Leads
After the agent sets an appointment for a call back the lead details are sent to Quality Assurance for review. Quality Assurance reviews each lead using a proprietary critique system in order to ensure our MCA Leads are qualified. Until now, we’d be trusting a telemarketing agent who gets paid on successful MCA leads they create. We do trust our agents but we want to double check to be sure. Our clients expect quality so we need to be sure. Obviously, this sounds like an organization you’d trust to work with, right?
These Quality Assurance agents do not make phone calls. They do not get bonuses for submitting real time MCA leads. These agents are solely charged with the responsibility of ensuring our quality. Otherwise it would be a conflict of interest. It’s their job to catch the bad leads and it’s the telemarketing agent’s job to get their numbers.
What Do Quality Agents Do?
The Quality Team reviews each call to ensure our agent didn’t set any inappropriate expectations such as low interest rates, monthly payments, type of financial instrument (equipment finance, line of credit, loan, factoring, SBA), or anything like that. Also, they evaluate the telemarketing agents performance for clarity, rapport and thoroughness of the qualification process. Training is a big part of what we do. That being said, it really help to know where we need to provide the additional training. Our Quality Team highlights these areas or agents that need improvement.
Synergy understands that each lender or broker has their own set of financial options to offer and we want all of those options to be available to you when you pitch your offer. In other words, we won’t pre pitch the prospect on your product or underwriting criteria. Overall, we want our call to be so good that it sets you up for success!
MCA Lead Delivery
Our MCA Leads are delivered via email. You can give us up to five different emails that you would like the MCA leads to be sent to. These MCA leads are emailed to you after Quality Assurance reviews the calls. Synergy is flexible when you’re deciding how many leads you want to receive daily. Some lenders take fifty per day. Conversely, some brokers take only a few per day. We can handle any size order!
Integrity and open communication are staples of our service. This is why our clients are so happy with our services and the results they get from our MCA Leads. We care about your bottom line. If you’re having issues with other lead providers there’s probably a good reason. Furthermore, we may be able to explain the problem based on what our other clients have told us about these lead providers.
Finally, we provide unique consulting for each client to help ensure they grow a profitable business. There’s a game plan with our leads. For aged leads we have a different game plan than we have for live transfer leads.
Where Are You Sending Your MCA Submissions?
Additionally, we have a list of recommended lenders that you can sign up with in order to fund more deals and make more commissions. How many points are you making on the average deal? The industry average is 10 points on the funded amount. Therefore, when some brokers come to us and tell us they are making 5 points… we have to let them know. We couldn’t sleep at night if we sold them leads before they partnered up with proper lenders. But doesn’t that sound like a lead agency you’d want to be working with? When you buy business loan live transfers from us we want to be 10% sure you are getting the commisions that you deserve for each deal.
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Synergy advises you on how to approach the call in order to have a proper handoff. We’ve already built a ton of rapport so you should be using it. In other words, if your call sounds like a cold call then we’ve failed. Furthermore, if the lead isn’t looking for funding immediately then it isn’t a good lead. And if a lead hasn’t been in business for at least 6 months it isn’t a good lead.
The Authority Position And MCA Leads
Each call should start with you establishing the authority position. For example, you are the underwriter, the funding manager, the professional that we matched you up with! We explain to the borrower that we have many funding partners and an algorithm that matched them to you. This increases the chance that you will collect docs needed for an approval and increase your chances for getting a loan closed.
I know what your thinking… Finally, a lead company that cares about what happens with the leads after they’re sold!
Get more information and buy business loan leads here by going to this page.
What Comes With An MCA Lead
- Name
- Business Phone Number
- Cell Phone Number
- Fax Number
- Requested Amount
- Why do they want the funds?
- What state are they located in?
- What profession are they in?
- How many loans do they have now?
- Balances of the loans they have now?
- Owner of the business? Must answer yes!
- How long have they been the owner?
- Need money within a week?
- $15,000+ per month? Must answer yes!
- Do they process credit cards?
- Credit score?
- Equity that can be used as collateral?
- Declined in the last 30 days?
- Best time to call back?
Returns
We understand that returns are going to happen and so we have built returns into our MCA leads system: You can return up to 25% of the purchased leads if the borrowers do not meet the minimum qualifications:
- No longer interested
- Already funded & no need now
- Currently in a BK
- Less than $15,000 per month
- Phone number disconnected
- Name not matching phone number
- Credit is below 500
- Less than 6 months in business
- Personal bank statements
- Borrower has defaulted previously
Our return policy is simple, if you have these issues we will replace a live transfer or an appointment lead. Just reply to the email you received with the lead details and tell us why you are requesting a return. All calls are recorded so we will investigate on our end. A lead will be added to your total right away. The investigation is for our own internal purposes and does not matter for your return to be credited or not. Obviously this return policy is not valid for aged leads.
Disclaimer: MCA Leads are not guaranteed to convert. Every firm has their own agents who have different sales skills. Each company has their own follow up systems that may yield different results. Companies have their own lenders where they can obtain approvals. Synergy Direct Solution LLC can in no way guarantee conversions or sales.
Aged MCA Leads
If you’re looking to save some money you can buy aged MCA leads for 5-7 cents each with no minimum order. If you have a sales team and you need a lot of data for them to call on to keep them busy then Aged MCA Leads are perfect for you!
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Want more info? Call us at 866-428-0172.
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