Search Engine Marketing (SEM) is paid advertising. The objective of search engine marketing is to increase a website’s visibility on search engines. This program is often referred to as Pay-Per-Click (PPC) advertising.
More than 75% of Google’s total revenue comes from their paid ads. These programs include Google Adwords, Yahoo Search Marketing, and Microsoft Ad Center. Business owners can generate more traffic to their website and gain more customers by using PPC.
We are a Web Design Agency that offers many different services. Synergy will evaluate your website, diagnose your keywords, and create compelling ads for your campaign. Our objective is to drive more traffic to your website. SEM is flexible and works with any budget.
You can select your keywords and your target market. You can target local customers or you can target clients nationwide. Search engine marketing is one of the most effective ways to drive traffic to your website. You only pay for the clicks you receive.
There are many advantages to using search engine marketing. SEM gets your website on Google immediately! With search engine optimization it can take up to 6 months. You can select your your advertising messaging, and your maximum amount you are wiling to pay for a click.
Each ad will take your end user to a webpage. The webpage content should be specific to the keywords that were entered into Google. This allows the end user to type in a keyword, click on the most relevant ad, and land on your most relevant webpage. This is an ideal process for the google user.
SEM can be affordable if done correctly. However, some factors can make it more expensive. One factor is the demand for your keywords. Google Adwords is a real time bidding environment. This means that you’re always competing for top page placement. In over-saturated industries keywords can be more expensive. The good news is that most keywords cost somewhere between $1 and $5 per click.
Another factor is your target market. Targeting customers in a ten mile radius could cost you $100 per month. Targeting customers nationwide could cost you $3,000 per month. With the right targeting, the right ad message, and the right content – your campaign can be highly profitable.
So how does Synergy compare with other companies that offer search engine marketing? See how we compare!
